Swayam Brand Management Final Exam MCQ and Answers PDF

1. ______ refers to a brand’s objective, e.g., functional attributes about other brands.

a. Brand position

b. Product position

c. Brand relationship

d. Both a and b

2. Lifebuoy – kills the germs you cannot see, is an example of ______

a. Emotional benefit related to positioning

b. Functional benefit-related positioning

c. Usage occasion related to positioning

d. Health-related Positioning

Unit 7 progress check MCQ

3. The extrinsic properties of the product or service, including how the brand attempts to meet customers’ psychological or social needs, known as:

a. Brand judgments

b. Brand resonance

c. Brand imagery

d. Brand performance

4. Which of the following statements is TRUE? A. Brand-essence is a metric to evaluate a buyer’s marketing strategies. b. Branding is a useless tool for differentiating the product and the producer. C. Brands give consumers a reason to share their opinions positively. D. Brands can be copied easily
a. a

b. b

c. c

d. d

5. The “Jod jo tootega nahin” tagline is related to brand ______

a. M-Seal

b. Fevikwik

c. Fevicol

d. Ambuja cement

6. To gain a sustainable competitive advantage in low-cost manufacturing, Indian businesses are expected to

a. Reduce production costs, sacrifice profits, and advertise more

b. Support MSMEs to strengthen the supply chain

c. Adopt product differentiation and focus more on innovations

d. Bridge trust deficit and gain support from the public, workers, and policy markers

7. Choose the correct  answer from the options given below:

a. A and B only

b. A, B, and C only

c. B and C only

d. B, C, and D only

8. The model describes creating intense, active loyalty relationships with customers.
a. brand positioning

b. brand resonance

c. brand value chain

d. brand identity

9. A brand identity is the centering idea of business
a. organization

b. community

c. personality

d. marketing

10. Which one of the following tasks is NOT expected to be performed in Sales Management?

a. Designing sales territories

b. Determining the selling price of the firm’s products

c. Formulating sales policies

d. Selecting and recruitment of salesforce

11. Vaseline- petroleum jelly sold as lip salve and moisturizer, is an example of ______

a. Benefit-related Positioning

b. Positioning by usage occasion and time of use

c. Category-related Positioning

d. Price Quality positioning

12. A brand is defined as an _.
a. tangible assets

b. intangible assets

c. long term assets

d. short-term assets

13. “Just Do It” is a tagline of which brand?
a. puma

b. Adidas

c. nike

d. louis vitton

14. Watches sold as a Jewellery is related to ______

a. Titan Raga

b. Tanishq

c. Swatch

d. GoldPlus

15. How often and how easily customers think of the brand under various purchase or consumption situations is known as:

a. brand salience

b. brand resonance

c. brand feelings

d. brand imagery

16. It is a form of advertising focusing primarily on helping consumers experience a brand.
a. experiential marketing

b. Management of marketing

c. to-one marketing

d. cause marketing

17. Short term
a. trade

b. push money

c. trade contest

d. price deal

18. Which of the following correctly explains the notion of consumer surplus?

a. difference between what consumers pay for a given quantity of goods and services and the amount they pay.

b. difference between what consumers buy in a given quantity of goods and services and the amount they believe.

c. difference between what consumers plan to buy in a given quantity of goods and services and the quality they believe.

d. difference between total and additional real utility from consumer goods and services.

19. Whisper, Visa, Tropicana, Surf, Limca, Crush, and Denim are examples of ______

a. Descriptive Brand Name

b. Suggestive brand name

c. Free Standing brand name

d. None of the above

20. Is the offering of all brands and the brand lines by a particular company considered?
a. company portfolio

b. brand line portfolio

c. brand portfolio

d. corporate portfolio

21. The ability of the marketing program to affect the customer mindset will depend on its
a. technology

b. salesperson

c. quality

d. price

22. Kadak, Xerox, Exxon, and Fidji are examples of ______

a. Free Standing brand name

b. Descriptive Brand Name

c. Suggestive brand name

d. Both b and c

23. Which of the following indicates the “Perishability” aspect of service characteristics?

a. Customers participate in and affect the transaction

b. Service and customer satisfaction depend on employee behavior

c. Customers affect each other

d. It is challenging to synchronize supply and demand with service

24. Several intermediaries among manufacturers categorize distribution channels and?
a. employees

b. customers

c. employers

d. producers

25. Central focus of which of the following models is a five-stage consumer decision process?

a. Nicosia Model

b. Hovard-Sheth Model

c. Engel-Kollat Blackwell model

d. Sheth-Newman-Gross Model

26. Close-up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid, and Ujala are examples of ______

a. Descriptive Brand Name

b. Suggestive brand name

c. Free Standing brand name

d. None of the above

27. Which of the following is unrelated to the economic model of consumer behavior?

a. The higher the income, the higher the sales.

b. The higher the price, the higher the sales

c. Higher the promotional expenses, the higher the sales.

d. The lower the price, the higher the sales.

f. None of the above

28. The brand element that specifies the location of web pages.
a. unique resource locator

b. uniform resource locator

c. unique reference locator

d. uniform reference locator

29. Which of the following car brands no longer exists?
a. Maruti Suzuki

b. tesla

c. bmw

d. hummer

30. A marketer needs to understand that some ‘general traits’ of a brand name are ______

a. Easy to recognize

b. Easy to pronounce

c. Easy to memorize or recall

d. All of the above

e. None of the above

31. According to Young and Rubicam’s brand asset valuator, a brand’s ______ measures how well the brand is regarded and respected.

a. Knowledge

b. Differentiation

c. Energy

d. Esteem

None of the above

32. This majorly focuses on maintaining the Brand Equity
a. sponsorship

b. modifier

c. brand reinforcement

d. branding

33. Arrange the steps in the Psychoanalytical Model of Consumer Behavior in the proper sequence:

(A) Conflict between desires and social norms
(B) Resolving internal conflicts
(C) Decision-making and behavior

a. (A), (B), (C)

b. (C), (A), (B)

c. (B), (C), (A)

d. (A), (C), (B)

34. ______ can be considered a perceptual map in which products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.

a. Brand Comparison

b. Cannibalization

c. Positioning

d. Brand Associations

35. A Challenge in marketing of services is that they are
a. perishable

b. tangible

c. intangible

d. physical

36. ______ includes two visual signals of a brand – its character (e.g., Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.

a. Brand attitude

b. Brand Image

c. Brand Symbol

d. Brand Positioning

37. The act of creating a brand is
a. branding

b. brand management

c. brand hierarchy

d. brand building

38. ______ includes all linked up in memory about the brand. It could be specific to the brand’s attributes, features, benefits, or looks.

a. Brand attitude

b. Brand Associations

c. Brand relationship

d. Brand image

39. The ad campaign ” din hai suhana aaj pehli tarik hai” is of
a. Bournville

b. Cadbury

c. nestle

d. Amul

40. a company introduces its existing product in a new market segment to enhance brand visibility and attract a wider audience. Also, it launches an entirely new product line targeting a different demographic. What techniques is the company using to maintain brand relevance and appeal?

a. Brand evolution and diversification

b. Brand extension and innovation

c. Brand adaptation and Differentiation

d. Brand rejuvenation and expansion

41. _______ are short phrases that communicate persuasive Information about the brand
a. slogans

b. visual

c. jingle

d. logo

42. Advertising appears to be important in 

a. Brand Image

b. Highlighting specific feature

c. Information

d. All of these

e. None of the above

43. _____ occurs when the brand makes consumers feel better about themselves
a. social approval

b. excitement

c. self-respect

d. security

44. ____methods are ideal for measuring brand association
a. qualitative research

b. awareness

c. recognition

d. building

45. Brand feelings of our customers
a. emotional responses

b. rational responses

c. moral responses

d. direct responses

46. ____ is the structure of brands within an organizational entity
a. brand recognition

b. brand equity

c. brand architecture

d. brand monitoring

47. ______ includes two aspects of a brand – its associations and personality.

a. Brand attitude

b. Brand positioning

c. Brand relationship

d. Brand image

48. Cause Related Marketing was introduced by
a. varadarajan and menon

b. n r narayan Murthy

c. rajshree Birla

d. ratan tata

49. ______ defines what the brand thinks about the consumer, as per the consumer.

a. Brand attitude

b. Brand positioning

c. Brand relationship

d. Brand image

50. _____ refers to the word, phrase, or clause that functions as an adjective or adverb to qualify the meaning of the other word.
a. green marketing

b. brand reinforcement

c. global brands

d. modifier

51. _________ is either the head of the marketing department or a major brand and is responsible for the brand strategy and its implementation, which is essential for the complete performance of the brand.

a. Chief Branding Officer

b. Chief Executive officer

c. President of company

d. Director of Company

52. Which of the following is not an objective of Brand management?
a. to establish an identity for the product or a group of products.

b. to establish an identity for the product or a group of products.

c. to do telly calling and acquire sales

d. to acquire a place for the product in consumers’ minds for high and consistent quality.

53. _________ lets you have a clear picture of the number of customers or usage of your brand in comparison with the competition.

a. Market share

b. Brand share

c. Product share

d. Customer share

54. The 3 C’s of branding are consistency and constancy.
a. continuity

b. coverage

c. collaboration

d. clarity

55. _________ lets you have your loyal customer’s lifetime worth in terms of your brand’s purchasing.

a. Lifetime value of a customer

b. Lifetime value of a brand

c. Lifetime value of a company

d. Lifetime value of a market

56. Brand –is a means to provide in-depth Information and insights essential for setting long-term strategic direction for the brand
a. audit

b. edit

c. recalling

d. rejuvenating

57. _________ of ad means how many times you should expose your target customers to your message.

a. Frequency

b. Copy

c. Copy strategy

d. Media

58. A is a specific item that different organizations sell in the market to their consumers with the sole purpose of making profits.
a. market

b. goods

c. product

d. things

59. _________ provides a good quality of service because of a direct interface with the customers, but it is expensive.

a. Direct sales

b. Telemarketing

c. E-marketing

d. All of the given options

60. This is a scenario in which the customers have too limited an awareness of the brand.
a. under Positioning

b. over Positioning

c. confused Positioning

d. double Positioning

61. Relate marketing creates experiences by taking into account an individual’s desire to be a part of the social context
a. permission marketing

b. experiential marketing

c. relationship marketing

d. one-to-one marketing